Slumped in my computer chair, I feel an exhaustion consume me. In an abrupt moment the realization that I am chasing my tail makes me pause out. Mind numb and the inevitable “What now” rears its passive head.
When it comes to building your business, there are an abundance of gurus, experts and resources, smiling people with their doors open to help you with tag lines, websites, and social media. It is a wealth of information to guide you and set you on your way. “This is awesome; it is all I need to hit it out of the park”
As I search through websites, gathering tips and advice, a point keeps creeping up; it starts to stand out with a –one way- sign. The point that all business owners face, is to ‘SELL YOURSELF’.
I have my website, I have many articles and information, I have my social media set up and rolling (uphill) and I am ready to start my business, doors open, grand opening……
…..and slumped in my computer chair with an overwhelming despair, I know exactly why there is no one walking through my open and welcoming door. I don’t do ‘me’ very well. With anxiety, depression and social phobia that I am expert in hiding, I have no clue how to ‘let people in’. I am not Mrs. Sunshine with the positive attitude. I do not have a bad attitude but the ‘real you’ that they say to bring to the table has never been natural for me. In personal situations with close personal friends I am totally just me. In business or with new people, I close the doors and ease myself in, which apparently takes an extremely long time.
Self-talk has been a common practice for me. I identify my problem, work out a plan and play the determination card. Gathering sunshine, positive talk and if it worked for them, that is what I should be doing. This is where I actually catch my tail, exhausted with the circles. It is not that I don’t believe in myself or what I do, that I have mastered. I could surely sell anything to myself, I love what I do, but I am not throwing myself into it, exposing myself in other words. I am a great listener, observing everything around me, but I am standing on the outside looking in. That is how I roll, who I am and I am startled when someone actually notices me. I believe a goat in a tux is still just a goat in a tux. The sad part is that I have been playing the part of the goat trying to be something I am not.
Now that I have caught my tail, my goal is let the world see me, with all the fear, doubt and still a great deal of awesomeness.